Connect: 100 + Mind-Blowing Strategies to Use Social Media and Drive Business Growth by Mike Kawula

Author:Mike Kawula [Kawula, Mike]
Language: eng
Format: mobi, epub, azw3
Publisher: Michael Kawula
Published: 2014-09-28T14:00:00+00:00

7. MARKET YOUR SERVICES TO POTENTIAL CLIENTS

Parisnicole Payton | Publicist | The PNP Agency

Today, many companies are utilizing social media as an advertising platform to reach their consumers in marketing their products and services. The social media spectrums that are growing rapidly to reach a large target audience are Facebook, Tumbler, Pinterest, Twitter and Instagram. Companies are becoming more creative with their marketing campaign in using Instagram by demonstrating short brief video clips to showcase their product and services. Social media is a huge venue in reaching a large population “live” and all at one time.

As a publicist, I heavily utilize Instagram to market myself to potential clients such as athletes and celebrities. I display public relations, marketing and customer service billboard pictures as well as sharing event pictures when I am working doing public and media relations. This has enabled me to receive new prospective clients who are impressed with my PR expertise and would like to hire me for my services.

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